Who we are
Founder & President: Joey Savage
Joey Savage is a veteran of the dietary supplement industry of over 20 years. Receiving numerous awards for product formulation, and entrepreneurship , Joey Savage leads our team towards integrity, innovation, and excellence.
Secretary: Benjamin Kane
With over 10 years experience in sports nutrition, Ben Kane's face is almost synonymous with the dietary supplement industry as an influencer and owner of PricePlow - one of the leading media agencies that cover breaking stories in the nutraceutical space.
Development Director: Kenton Engel
Kenton Engel is a serial innovator behind some of the most iconic brands in sports nutrition like Unbound, Core Nutritionals, Arms Race Nutrition, and the infamous USP Labs. Since that time, he has been involved with countless other brands as an independent contract formulator and brand strategist.
Administrative Director: Liz Dean
Elizabeth Dean has had extensive experience in nonprofit organizations in previous efforts for environmental conservation and educational public outreach. Our various initiatives in educational outreach, consumer protection, and scientific research will rely on her guidance to ensure our success.