Blog By Matt Harrier
Introduction
Each year, SupplySide West brings together thousands of leaders from across the nutraceutical, supplement, and wellness industries—and in 2024, Future Nutra Foundation had the opportunity to connect with that community in a powerful new way.
During this year’s conference in Las Vegas, we were thrilled to attend What’s Up With Pumps, an energetic event series hosted inside the lions den that blends fitness, connection, and industry collaboration. These workouts have become a must-attend gathering for anyone who want to start their day with movement while building meaningful relationships outside the expo hall.
Building Community Through Movement
The What’s Up With Pumps team has created something special: a space where people from every corner of the industry from brand owners, formulators, athletes, scientists, retailers, and advocates can come together, break a sweat, and strengthen the sense of community that drives our industry forward. Their events highlight exactly what makes this space unique: passion, innovation, and a shared commitment to improving people’s health.
For Future Nutra Foundation, being part of an event like this aligns perfectly with our values. We believe that trust, transparency, and collaboration are essential to the future of the supplement industry—and gatherings like What’s Up With Pumps play a meaningful role in building that future.
Sharing Our Mission with the Industry
At the event, our team distributed Future Nutra Foundation towels and stickers to attendees—a small but fun way to help spread awareness about our work. But more importantly, it gave us the chance to have real conversations with people who care deeply about product quality and consumer safety.
Our mission is simple but essential:
We support third-party testing of off-the-shelf dietary supplement products to ensure they meet label claims.
Consumers deserve confidence in the supplements they use every day. We aim to strengthen transparency and elevate expectations across the industry.
Events like What’s Up With Pumps help amplify that mission by bringing together likeminded professionals who are eager to push the industry toward higher standards.
Looking Ahead
We’re grateful to the What’s Up With Pumps community for welcoming us into their event, and we look forward to continuing our involvement in future gatherings at SupplySide West and beyond. Collaboration is key to progress . We’re excited to keep building relationships that advance trust, quality, and accountability in the nutritional products space.
If you received one of our towels or stickers, thank you for stopping by and taking the time to learn about the Future Nutra Foundation. And if you’d like to get involved, support our mission, or learn more about our initiatives, stay tuned 2026 is going to be an exciting year.
